Is Culture a Dangerous Concept?
Culture has become a very popular word. When cooperation is bad, we assume cultural differences. When we feel threatened by the power of others, we emphasise our cultural identity. When business negotiations in China fail, it is their culture that made us lose the deal and problems in mergers between companies are the consequence of a failing cultural integration process. Culture explains everything. The problem of this popular use of the term 'culture' is its highly defensive nature. By blaming the culture, we do not have to take the responsibilty for the conflicts we engage in, the mistakes we make in negotiations and our inability to merge two companies into a new organisation. Culture is to blame. But what is culture? Is it some solid thing that obstructs our path? Can it be seen? Can it be destroyed or changed? There are no simple answers to such questions, but it is evident that culture - in the form of concepts, rules, recipes, ideas - does shape what people (are able t...